Creating Engagement For Your Internet Business
Bob part 2:
If you missed yesterday’s article / tips make sure you go read it now – it’s important and will make this make more sense.
It’s not about whether it’s ‘like’s to your Facebook page or followers or subscribers to your web business blog or followers to your twitter account… this is about engagement.
So, to follow on from yesterday – Bob’s plan for his Internet business was too complex.
And I suggested that he simplify his business plan.
And I suggested that he spends more time writing good content and making his stuff more ‘likeable’ in order to get people to ‘like’ it.
So how exactly do you do this?
I know this seems like a simple question but yesterday I got a few emails asking me exactly that. Evidently some people on my list have tried and not gotten the result they wanted.
So here are a few ideas you can use:
Articles: Writing interesting articles – that’s a given. You need to write with a voice. To have your real personality comes across. There are to many articles out there that have been written as though they are a 5th grade English assignment.
Forget all those rules. Learn to write conversationally.
…Or, if you have trouble with that, have a conversation and record it and get it transcribed. A 10 minute conversation will translate into several pages of text and several pages of text will equal several articles.
To make your articles more interesting you could try including images, illustrations, graphs or infographics.
There are a few popular blogs that have hired a graphic artist to draw a cartoon for each article. It’s a great idea for creating a brand if you get all the images in the same style from the same artist.
Share great images. If you find great ideas in image form you can share those with your fans. The most shared items on Facebook are images so use that to your advantage.
Have a call to action – if you post a great image or article don’t be afraid to say: ”LIKE and Share this” – tell them what you want then to do.
Be topical. If there’s current news that’s relevant then use that to your advantage by posting up your opinion. Weigh in on the subject.
Internet Memes – if you don’t know what they are, go do a Google search.
These are images which people add captions to that are funny, insightful or comment on something that many people can relate to.
The brilliant thing about these is that, depending on your niche, if someone relates to a meme you create or post then they are very likely to share it.
You can not only easily create your own but you can also brand it with your own website address.
If it goes viral then your URL will be in front of a lot of people.
This is your chance to be as creative and as wacky as you like… seriously… go mad! Have fun. If you are having fun with this and making yourself laugh then others will join you in that.
Ask questions. If you ask questions, or take a poll and ask people to put their answer in the comment section of your site or Facebook page then chances are they will.
Give stuff away – if you give away great content like interviews, video’s… really any kind of short, informative, easily consumed tips and you ask people to share it…
Chances are they will… or subscribe, or comment or whatever it is that you want more of.