Are You Making This Common Mistake In Your Online Business? Because It Could Be Eliminating Your Chances For Success.
It spawned a saying which people just love to quote… and now I'm going to do the same. Here it is…
“Build it and they will come”
You've heard that before right? We'll I'm here to tell you that although that may be true offline but it couldn't be more false online. Yes you can build a website. You can build the most gorgeous, wizzbang, awesome website the world has ever seen…
You can be giving away the secret to live eternal, instant effortless riches and lifelong happiness… it could be the best offer the known world has ever seen and yet… there'll be nothing but tumbleweeds and dust…
If you can ‘t find a way to either attract people directly or search engines which will in turn send people then you won't make a red cent. It would be great if that were not the case… but it is!
Alternately, you can have a crappy website, with an average offer and an ordinary ‘run of the mill' product and if you have the traffic… if you have a flood of people coming there seeing your offer then you will at least make some sales.
Yes, obviously it's best of you have both…but I have seen some horrible looking websites do quite well on the sales front over the years simply because they had the traffic and did a reasonable job selling people the idea that their product was going to help them.
2-sales pitch (either long form sales letter or video… or both)
3-Then …making your website pretty (which includes a logo and branding)
So let's cut through the clutter here and have a look at traffic…
There are 3 kinds of traffic.
You can pay for it – number 1…
this means that you can totally control the flow of traffic to your website but you have to know that your sales pitch and your back-end sales are going to work. If you know that then you'll also know exactly how much you can afford to spend on buying visitors.
If you get this wrong then it can burn a hole in your pocket very quickly.So this strategy is somewhat high risk.
You can go for organic traffic – number 2. This means that you have to do whatever it takes to attract search engines and have them rank your website for your keywords.
In the past this has been generally a recipe comprising
- 1 part know how,
- 3 parts voodoo or witchcraft,
- 10 parts hard yakka and
- generous helpings of luck.
Those that do make it to the first page of Google however have found the holy grail – a constant stream of highly targeted buyers who are looking for your information or product.
Then there's viral traffic but this is even more hit and miss then search engine optimisation.
…There's no guaranteed way to make it work… there are things that you can do to increase your chances and you can throw out tons of bait in the hope that one of them will take off and go viral but the odds are against it in most cases.
I'd normally recommend buying traffic. I'm a fan. It's quick and you can switch it on and off at the drop of a hat. However I've noticed some people getting some really good results ranking inside of Google recently and the changes that Google have made recently that so many people complained about seems to be actually helping some businesses.
You can use software like magic submitter which automates huge amounts of submission and backlinking work which reduced the hours spent on getting your website ranked down to maybe 30 mins a week. In fact you can automate certain processes inside of this ranking software so that it will run for a few weeks working to rank your website on complete autopilot.
Of course you still need to work on getting your sales pitch right and making sure you offer is one that people will respond to and for this Google provide a free tool called Google content experiments which allows you to show several versions of your offer page to different visitors so you can see which one gets the most response.
You need to have the traffic to your website before you can test anything though and the reason I had to sit up and pay attention last week was that a friend of mine was able to rank in the first page of Google in just over a week using that submission software and a few articles he had written…
Needless to say, I was very impressed.
Whichever way you go you need to make sure you have this handled. If no one sees your website or your offer then your online business will be dead in the water. In many cases I would even suggest getting the ball rolling on this even before your website is ready.
If you wanted to be really efficient you could set up a simple landing page that asks people for their name and email address in exchange for a free report etc and delivers it even before your website is finished – then go hard on getting traffic to that page. When your page is finally launched you can at least email those people and drive an instant amount of traffic to your offer from the people on your list.