Your Buyers Are Here Waiting To Be Found By You…
Let's talk about Facebook today…
Why? Because it's fast becoming one of the best advertising platforms that has ever existed.
and if you want to find highly targeted leads for your business then this is a great place to start.
For a lot of people having an online business means that you spend your time at home, working from your home office.
Without the need to get in the car every day and go to work there are sometimes days at a time when you have no need to go out at all. It can be a little lonely.
Certainly this was the case for me at one time and is also the reason that certain members of my team – I won't name any names (MikeG) ended up here too.
When you spend too much time at home it is easy to forget sometimes that you are actually still selling to people – that there are real folks on computers all over the world who are buying your stuff.
With that in mind it pays to remember that if you want to sell to people then the best place to be is exactly where the people are.
Putting Yourself In The Path Of Buyers
It stands to reason that all other things being equal, a shop in a crowded marketplace will do better than a corner store in a one horse town.
And the crowded marketplace online, the place where people crowd in to talk, hangout, chat and even buy stuff is Facebook.
Not only can you search groups that are packed with people who could be interested in your stuff but you can even start your own fan page or group and with a little effort and some good content, you can have people spreading the word about your page for free.
Facebook is by design viral in nature – they have modeled it on natural human relations and it has built in ‘gossip' features.
However the really powerful features are in the advertising section of facebook. The reason they are so powerful is that people on facebook naturally share information about what they like and what they are interested in.
Not only that but when you are logged into Facebook the open graph system (some high tech search gizmo) tracks the pages you visit online and notes the things that you LIKE online.
The Perfect Targeting Machine
Women aged 25-40 who live in the Brisbane area and love cats you can! … If you want to sell to Men aged 16-60 who live in New Zealand and love Aussie Rules – no problem.It does this with over a billion people that are Facebook users which means that if you want to target:
If you want to target single women who love underwater basket weaving and drinking Pepsi -you can do that too.
So when you start to use Facebook advertising you can either send them to your website or to your own Facebook fanpage.
For many people they do not like to leave the facebook universe so it can work in your favor to keep them inside facebook by just sending them to your page.
But where to send them?
The Best Place To Send Them
Here are a couple of solutions:
You can use a Facebook App that will let you embed HTML website code in your FB page. With this you can build a page on your website with a squeeze form in it and you can make an offer. this means that you can use FB advertising to build your list….
You've got to be able to work with a little HTML code to make it happen but it can work very well…
There's also another solution called 22s which is an app that will install a FB tab that looks fantastic, you can embed YouTube videos, images, even Google hangouts right into the tab and it has a built in button that when clicked will capture the email address they use for Facebook and send it to your autoresponder.
Now that's gold because most people have more than one email address and in a normal squeeze page there is nothing stopping people entering the email address they use for newsletters etc – the email address that they don't check very often.
But when it comes to facebook people always use their main email address – and that's what this tool will let you capture.
Not only that but it can do it with a handful of clicks – it's incredibly simple to use and it's mobile responsive.
Since so many people use FB on their phone this is an amazing advantage since normal tabs (even the ones with the HTML code) are not mobile responsive and don't even show up on mobile phones.
So what that means is that when you send people to that page from your FB advertising it makes it very easy to sign up to your list and receive your offer (it takes just one click) and creates a seamless experience on any device.