Before you do anything to start your online business make sure you read this!
Do you know the biggest thing that scares people away from starting a profitable internet business?
Fear of the technical…
Fear that the internet is this huge complex engine that they somehow need to understand before they can make an internet business work for them.
That couldn't be further from the truth!
Let me break it down to its simplest form for you.
1. You find people who have a particular interest (it works even better if you have a similar interest)
2. You offer them some good information about that interest in exchange for their name and email details (so you can contact them again with more good information)
3. You sell them more information…
- You give them some information…
- you sell them some information…
- wash, rinse, repeat!
Forget the big machine… Have you heard of the K.I.S.S. principle?
With the right tools you have access to a money making machine which can generate windfalls of cash any time you want from the click of a button.
If you have a way of building your list of people, and then contacting them by sending them an email… if you can use a computer to write to them and cut and paste some website links into your email then you have a web business.
A very simple business true, but at the end of the day if it is generating cash flow for you then it doesn't need to be complicated does it?
Of course there are still technical issue you will have to deal with no matter what you do, and if you start to take this seriously then you will have to deal with things like spam filters, bounce rates and open rates at some point.
However I have some good news for you…
There are people whose businesses are entirely focused on fixing this problem for you so that you can concentrate on making cash flow. What am I talking about?
These are a service which allows you to collect names, emails and other contact details online for people in your niche. Their software platforms are generally super easy to use and they work tirelessly to ensure your emails get delivered.
They can tell you how many people opened each email you sent and how many people clicked on the links you placed inside your email (so you can improve effectiveness of your writing over time) and they will automatically help you comply with anti spam legislation so that you run your business as professionally as possible.
You can use your auto-responder to generate a contact capture form (to get the list of people) then deliver to them any information you've promised, all in a lovely looking “HTML” email, all with a few clicks.
This is the single most important tool you can have in your online business arsenal – bar none.
As with all tools you need to know how to use it. Like a hammer if you don't wield it right you can't build anything, but once you learn how to use it you can build an empire.
You can try this one (which is probably the most widely used auto-responder in the world of internet marketing)… just sign up below to claim a free test drive so you can have play and start building your list…
Sign up and then read more below for some suggestions of where to start…
- Simple to use
- Full contact management
- Fully automated
- Manage multiple lists quickly
- Beautiful templates to use
Once you have created your first list by giving it a name and adding some small details…
You can use your auto responder to build your form. It will give you some code which you can simply cut and paste or give to your webmaster to put on your website, your facebook page, your free blog or even the signature that goes in your email or the profile you use in forums etc.
There are a ton of places you can put your carefully worded free offer and your form… here are just a few…
1. Above the Header
If one of your top priorities is to build your opt-in email list, wouldn’t it make sense for the form to be the first thing that people see? Since the header is the first thing that most visitors look at when visiting a site, placing an opt-in form right above the header puts in a position of gaining maximum exposure.
2. Inside the Header
Another great place to put an opt-in form is within the actual header. In the image above I have social media icons inside my header, but could have placed opt-in links or forms instead.
3. A Feature Box
A feature box is a content box located right below the header. It is usually used to highlight some of your best or most popular posts, but why not use a feature box to highlight your opt-in form instead?
4. Top of Sidebar
One of the most popular locations to place an opt-in form is the top-right of the sidebar.
5. In the Middle of Your Post
People often forget that you can actually place an opt-in form within the body of your content. This is a great location because you already have the reader’s attention. And while you have their attention, you can politely remind them that they can subscribe to your list.
6. End of a Single Post
The end of a single post is also a good position for an opt-in form. By placing the form here, you are not distracting the reader while they are going through your content, but intercepting them as they are finishing reading. It provides a natural flow into the opt-in form without breaking their concentration on the content.
7. The Footer
By placing a form in the footer you can intercept those curious visitors that scroll all the way to the bottom of the screen. The great thing about the footer opt-in form is that it will be visible on every page.
8. A Lightbox Pop-up
Ahh, the dreaded pop-up. Yes most people find it annoying. But the thing is…they still work, and that is why they are still around. The conversion rates for sign-ups through pop-ups are too high for them to go away (especially if there is a good, convincing offer).
9. Signatures (Email, Forum, Etc)
While most people focus on opt-in form placement for their websites/blogs, it is important to remember the only source of possible subscribers!
Most email marketing service providers offer an opt-in link option. This allows you to provide a simple link that leads to an opt-in form.
10. Social Media Pages (Facebook, Twitter)
This one is similar to signatures. Why not use your social media account to drive some potential list subscribers?
You can add a shortened link to your Twitter Bio. Add links to your Facebook profile. Or even create an actual opt-in form on your Facebook fan page with iFrames.
And don’t forget you can send out Facebook messages and tweets with these links as well! 🙂
remember every little bit you do toward your end goal today get's you a step closer.