Personalisation is becoming more and more a part of daily life.
Yep – in a way it’s kind of machine cyber stalking.
(In some ways it is making the internet more personal, in others it’s narrowing our field of possibilities by creating a kind of digital censorship. It limits us to the world that we already have, but that’s just my rant)
As marketers it does allow us to create more dynamic personalised experience for our visitors.
The easiest way to explain is to take a look at the way Facebook ads are using the information they record about you, your likes, interests, and friends to serve up the most relevant ads and suggested content.
“You like that? Then you might also like this:__________”
Take a look at this infographic which shows you the kind of possibilities afforded to you when you start using the data available freely (or via targeted ads) online.