The new “entrepreneurial method”
If you had to build an online business 15 years ago you had to learn all kinds of code to build your site.
It was incredibly difficult to get anything to work together.
You payment processors (which were few and far between were hard to set up.
Autoresponders didn't exist so you had to try and mail out from outlook… (they were just starting but the first ones were rubbish)
In fact it was obstacle after obstacle.
Nowadays – even if you are not technical it's gotten pretty simple.
there are so many things that work together and have become so user friendly that if you can read some instructions and click a few buttons you can set up an online business.
It's not the technical stuff that holds people back…
You can even pay a programmer overseas a few hundred bucks to set the whole thing up for you.
The main obstacle now is knowing what the plan is… what are you going to tell an outsourcer to set up exactly?
(we're not quite at the user friendly stage where you can tell a programmer “yes, just set me up a business that makes me $10k a month will you?” *hahaha* that would be great!)
Instabuilder is a great plugin if you have a wordpress site. It lets you create lead capture pages, sales pages, product pages, mobile landing pages… all with a few clicks. If you want a really slick looking website that will capture leads for you but you don't want to pay some developer $500 to set it up for you then this is the solution.
You need to know that strategy you are going to use. You've got to know what the end product will look like, and what is going to happen at each stage.
You need to be able to paint the picture for them so they can make it for you.
My favorite place to get stuff outsourced is odesk.com
…and here are a few simple rules to follow when you are looking for an outsourcer to set up a web business for you.
- start every job post with the following phrase: “This is an easy job for the right person…” (keeps the rip-off merchants away)
- be as specific as you can about what you want done and all the steps you want taken
- when the offers start coming in make sure you check out their work portfolio and feedback ratings.
- also (if you are odesk) what tests they have done and what they scored (sometimes they will say that they have a really high “odesk score” but it’s for a test that's irrelevant to what you are doing
- if you choose a company ask for a single point of contact for all communications (makes things simpler)
- ask candidates questions and check out their response (some ill give template answers – I prefer people who take the time to answer personally
- when you are getting started it's better to choose a flat price for the job rather than an hourly rate. (experience will tell you how long things will take down the track)
- Finally if you are posting any kind of creative job – start small. I have recruited 3 or 4 people to do the same small job before and was then able to tell who was best. Once I had done that I asked them if they wanted more work (which of course they did) and I was away with a great outsourcer with a proven track record.
If you find someone good – make sure you stay in touch with them, offer to pay them more in order to keep them.
Once you find someone good it's like having staff who work from home, only you don't have to pay them superannuation, sick pay, holiday pay or find them a desk in your office…
you just pay them for the work they have completed correctly.
It's the way entrepreneurs have to go these days, and it's working…