There are days when the river of ideas flow and you can sit down and channel sheer brilliance in your blog content.
Other days the river oozes and trying to land a single good idea let alone convey what you mean is like trying to nail jelly to the ceiling. (Elusive and messy)
This article will show you step by step how to plan out 2 months content from a single idea – which means you only have to have 6 a year – so that's gotta take the pressure off.
How to Turn 1 Idea into 2 Months of Content Marketing (and More) It’s time to break the topic habit, the temptation to think of content marketing in terms of individual projects – like blog posts. As an alternative, explore the benefits of serialization – developing and sharing content in a short series of blog posts organized around a common theme.
The short-series approach offers numerous advantages: More traffic – Each post builds anticipation for the next in the series. In addition, each post drives traffic to the previous posts because those discovering the series will want to get caught up.
Greater productivity – The series approach reduces uncertainty and helps you make the most of your writing time. (It’s generally acknowledged that the hardest part of most projects is getting started.) A series approach eliminates the stress of simultaneously trying to choose a topic and write about it at the last minute. Enhanced creativity – Choosing topics in advance triggers your brain.
Once you have identified the topic about which you’re going to write, your brain will be busy processing ideas and making connections — even while you’re driving or sleeping.
As a result, when you sit down to write, your brain often has fresh ideas waiting in the wings.
Progressive disclosure – You can go deeper into topics without risking content overload that can result when you share too much information in a single post. Higher conversions and profits – Series are flexible and easy to adapt to your goals, whether their purpose is brand building, list building, lead generation, or creating continuity products that generate recurring revenue.
Rescue high-potential ideas Another major benefit of the series approach is that it solves the problem of “high-potential ideas” that might, otherwise, never see the light of day.
How often have you come up with an idea that’s too big and too important for a single blog post, but you’re not ready to write a book? The frustration I was experiencing with “unwritten books” was the catalyst to this short series approach. For a long time (longer than I’d care to share), I had several promising ideas that I looked forward to developing in greater detail and turning into equity content or revenue.
But, nothing was happening.
Months were going by without progress because: I lacked a framework for action to help me develop and share my ideas at a consistent and sustainable pace. I lacked a vision or plan for creating a high-value, high-visibility project – or goal – greater than the sum of the original content.
If you don’t have time to write a book, consider a short series as the next best way to leverage your ideas and expertise into leads, traffic, and profits.
But wait … there’s more The short series approach offers a final compelling benefit: It provides an easy transition from the “no documented marketing plan or editorial calendar” situation that continues to undermine the success of many B2B, B2C, small business, and nonprofit content marketers.
Trying the short series approach described and discovering its advantages can open the door to your firm’s adoption of more effective, long-term content marketing strategies for 2016. Create a short series The solution I created involves developing big ideas as a series of nine blog posts, organized as follows:
Blog post 1 – Introduce your idea and share its relevance. Consider describing the context in a problem-solution format. Describe the information you will share and how readers will benefit. In addition, summarize the seven core ideas or steps that you’ll be sharing in greater detail in the following posts. Choose a series title that identifies a problem and describe the solution using terms such as basics, keys, essentials, habits, hacks, mistakes to avoid, success factors, or things to look for.
Blog posts 2-8