Internet Phenomenon

Web Business Strategy From The Trenches Of An 8 Figure Company

How 1 Idea Can Become 2 Months Of Riveting Blog Content

0
  • in Tools, Help, Reviews
Was This Useful?

There are days when the river of ideas flow and you can sit down and channel sheer brilliance in your blog content.

Other days the river oozes and trying to land a single good idea let alone convey what you mean is like trying to nail jelly to the ceiling. (Elusive and messy)

This article will show you step by step how to plan out 2 months content from a single idea – which means you only have to have 6 a year – so that's gotta take the pressure off.

How to Turn 1 Idea into 2 Months of Content Marketing (and More) It’s time to break the topic habit, the temptation to think of content marketing in terms of individual projects – like blog posts. As an alternative, explore the benefits of serialization – developing and sharing content in a short series of blog posts organized around a common theme.

The short-series approach offers numerous advantages: More traffic – Each post builds anticipation for the next in the series. In addition, each post drives traffic to the previous posts because those discovering the series will want to get caught up.

Greater productivity – The series approach reduces uncertainty and helps you make the most of your writing time. (It’s generally acknowledged that the hardest part of most projects is getting started.) A series approach eliminates the stress of simultaneously trying to choose a topic and write about it at the last minute. Enhanced creativity – Choosing topics in advance triggers your brain.

Once you have identified the topic about which you’re going to write, your brain will be busy processing ideas and making connections — even while you’re driving or sleeping.

As a result, when you sit down to write, your brain often has fresh ideas waiting in the wings.

Progressive disclosure – You can go deeper into topics without risking content overload that can result when you share too much information in a single post. Higher conversions and profits – Series are flexible and easy to adapt to your goals, whether their purpose is brand building, list building, lead generation, or creating continuity products that generate recurring revenue.

Rescue high-potential ideas Another major benefit of the series approach is that it solves the problem of “high-potential ideas” that might, otherwise, never see the light of day.

How often have you come up with an idea that’s too big and too important for a single blog post, but you’re not ready to write a book? The frustration I was experiencing with “unwritten books” was the catalyst to this short series approach. For a long time (longer than I’d care to share), I had several promising ideas that I looked forward to developing in greater detail and turning into equity content or revenue.

But, nothing was happening.

Months were going by without progress because: I lacked a framework for action to help me develop and share my ideas at a consistent and sustainable pace. I lacked a vision or plan for creating a high-value, high-visibility project – or goal – greater than the sum of the original content.

If you don’t have time to write a book, consider a short series as the next best way to leverage your ideas and expertise into leads, traffic, and profits.

But wait … there’s more The short series approach offers a final compelling benefit: It provides an easy transition from the “no documented marketing plan or editorial calendar” situation that continues to undermine the success of many B2B, B2C, small business, and nonprofit content marketers.

contectseries

Trying the short series approach described and discovering its advantages can open the door to your firm’s adoption of more effective, long-term content marketing strategies for 2016. Create a short series The solution I created involves developing big ideas as a series of nine blog posts, organized as follows:

Blog post 1 – Introduce your idea and share its relevance. Consider describing the context in a problem-solution format. Describe the information you will share and how readers will benefit. In addition, summarize the seven core ideas or steps that you’ll be sharing in greater detail in the following posts. Choose a series title that identifies a problem and describe the solution using terms such as basics, keys, essentials, habits, hacks, mistakes to avoid, success factors, or things to look for.

Blog posts 2-8

How to Turn 1 Idea into 2 Months of Content Marketing (and More) – CLICK HERE to read the rest

 

Share

Readers Also Enjoyed

  • Hit all your marketing channels in 1 single action
  • The Startup Kids
  • 5 Ted talks on marketing that will change the way you think
  • 3 step formula for creating a retirement fund
  • Previous story How We Built an Ecommerce Business from Scratch and Generated $922.16 in Revenue in 3 Days
  • Next story The Power Of Facebook Ad Metrics
  • Tabs

    • Recent Posts
    • Most Popular
    • Comments
    • Tags
    • Entrepreneurialism for the over 40’sMay 13, 2016
    • How To Make Sales Even If You’ve Got A Crappy Website.May 12, 2016
    • The Shortcut To $4k clear profit online per Week – Raw Steps No BSMay 2, 2016
    • The difference between linear and non-linear ecommerce growth using FacebookApril 11, 2016
    • Membership Models for Making MoneyApril 16, 2013
    • 3 Biggest Start-up MistakesMay 6, 2013
    • Beginners Guide to Affiliate MarketingApril 17, 2013
    • Why you won’t succeed in your own businessApril 23, 2013
    • Jan sweet on:How To Make Sales Even If You’ve Got A Crappy Website.
    • Ace pierce on:The Shortcut To $4k clear profit online per Week – Raw Steps No BS
    • Jan sweet on:Big Business Tweaks For Your Laptop Lifestyle
    • Jan sweet on:Creating Authority And A Following For Faster Success And More Money
    • advertising amazon apple Brett McFall Business community conversion copywriting direct response marketing ebooks eCommerce email marketing facebook goals google rankings hashtags home based business how to make money while you sleep information products inspiration internet business internet business millionaire internet freedom internet lifestyle internet marketing internet memes landing pages list building make money online making money making money online marketing motivation online business online marketing online profits publishing replacing your income social media success time saving tools traffic wealth creation website visitors
  • FREE BOOK

    SUbook-AD
  • Home
  • Tools, Help, Reviews
  • How 1 Idea Can Become 2 Months Of Riveting Blog Content

© Copyright 2022 Internet Phenomenon. Typegrid Theme by WPBandit.