THE POWER OF THE #
For years people kept telling me that twitter was a great source of traffic.
I was told that every man and his dog were on twitter…
People kept citing Brittney Spears or Justin Beeber and their huge following.
I was never really sure why they thought a teen fanbase for a teeny bopper had anything to do with me and my business, but… whatever…
So I’d go there and make tweets…
I’d get a follower or two but couldn’t see any major traffic coming from it.
It was a ghost town.
Like a revelation it hit me…
Have you ever had one of those moments where you feel like a big doofus because something so obvious was eluding you?
Anyway what I realized I was missing was #hashtags
If you know about these then great – if not here’s the deal:
Put a # in front of a keyword that is the main subject of your “tweet”.
This creates a link which is not only clickable (but we’ll get to that in a minute)…
It creates a link that is searchable… you can search for these #hashtags and what this does is bring up all the conversations that are happening all over the world happening about that subject.
And not just on twitter itself…
There are plenty of big websites that use twitter conversations to create interactions and conversations about specific things…
For example: Big brother… My kitchen rules… Master chef.
Going back to the fact that hashtags are searchable – this means that you can find and engage with people all over the world who are talking about your subject, based on their hashtags.
Let’s create a hyperthetical example: Let’s say you were selling business services in the accounting field.
You could look up hashtags to find people who were talking about #tax or #eofy (end of financial year) or #taxbreaks and you could offer your advice.
Give them some ways to save money on tax for free and tell them they can find more information at your website where they can download your free tax savers report (or whatever…)
Here’s the cool thing.
Those tweets will stay there forever (although they will eventually be pushed down the list and into oblivion) and people searching those hashtags will be able to find your contribution and also follow your link to your page.
Because of the number of people tweeting you need to be fairly active in your attention to this method of getting traffic… although you can also use a free service called HOOTSUITE in which you can program your tweets to go out at regular intervals on autopilot.
Here are a couple of rules of thumb for your tweets
Use the 25% rule – try tweeting 4 times a day…
1 news related tweet (related to your niche)
1 funny or interesting tweet
1 pointing people to your offer or landing page
1 useful tip or relevant piece of information.
You must have that variety to keep people interested… the more interested they are the more they will follow and potentially “re-tweet” your contribution.
Here’s another thing you can do once a day:
Search a hashtag on your subject – read down and find someone who is being followed by a lot of people but is not themselves following a ton of people.
This is something my friend Ed Dale taught me…
It means that they are a market influencer.
Then read their tweets – see what they are doing. Re-tweet some of their tweets (this can help you get noticed by them).
Send them an @ message. That happens when you put an @ in front of their name and it acts like a hashtag for messages. They will then get notified that you messaged them.
The more you build a relationship with them the more likely they are to follow you and to re-tweet your message.
When this happens – this is when you can get a ton of followers and possibly a ton of viral traffic to your offer.
The great thing is that this is no longer unique to twitter.
Hashtags are being used by Facebook and Google+ and this allows you to find even more people online who are talking about your subject and want to hear from you.