How to Create A Suite Of Products By Doing What You Are Already Doing…
A Real Life Example You Can Take And Use
On Tuesday I gave you five steps to getting started with product creation. (I hope you read it… if you didn't… go back and read it now because it will simplify the process of creating a product to sell online.)
If you did read it – good! Now let's dig a little deeper with a real life brainstorming example.
I have a friend who is a mad keen knitter. She knit's every chance she gets absolutely crazy about it. I swear she dreams knitting!
Now I appreciate a nice warm jumper as much as the next man and I can see the value of a good beanie when I am skiing but that's about as far as it goes on the knitting front for me.
Anyway I was talking to her the other day and she was telling me that she gets calls every day from people in her community asking how to fix this or that knitting problem and she was thinking of running a regular circle or an afternoon course for a few of her friends.
Anyway it got me thinking…
Especially in light of the email I sent you the other day about product creation.
It didn't take long on the Google keyword tool, Amazon and Alexa to discover that there are a huge number of people who also love to knit, want to learn to knit or need help improving their knitting skills.
I talked about this kind of research the other day and it will tell you how many people are looking online for particular information.
So I'm going to lay out a business plan for this friend and you can substitute your subject, passion or expertise in place of knitting from this point on…
Here was my suggestion:
Take out her iphone and film her fixing the problems on other peoples knitting each time she does it from now on. Talk her way through how she is fixing each problem and explain how to avoid it in the future.
Next time she starts a project of her own (which she does all the time) and film how she starts it, how she does all the tricky parts and how she finishes it – again talking her way through how she successfully completes each step.
As I understand it, it takes some weird superhuman skill or talent to be able to actually adjust a pattern (and even more so to create one from scratch) but she can do it – she has that skill.
So I suggested she creates a few projects like this – jumpers, hats, scarfs, ponchos, shawls whatever!
When she packages up the project patterns, the videos of her completing each project and giving away the bonus “how to fix knitting problems” videos she'd have an amazing and unique product which she could sell online over and over. and all she's done is to record what she is already doing.
Now that could be sold as a product…
It could be the first 2 or 3 months content for a membership site…
It could also be packaged up into a book with still images and transcriptions of her voiceover… then the videos could be the up sell. That means that you could sell the book cheap (or even give it away for free) but have a link in the eBook to the sales page for the videos.
people who have read the book and need help are going to be already sold on ordering the videos to help them get through the project.
Recommended FREE Educational Webinar
Revealed In This Free Educational Webinar:How you can use joint ventures to instantly tap into the communities that OTHER people have done all the hard work to create. They've spent years growing their audience, and will introduce YOU if you know the right way to approach them. We'll show you how.
She could then still run her knitting circle by charging people access to a Skype group or a Google ‘live hangout on air' set to invite only. Set up the camera so that it is aimed at what she is knitting at the time and them people can follow along and ask questions as they go.
Participants can hold up their problem to their own camera and she would be able to have a look and tell them how to fix it.
A regular twice weekly online circle would allow her to do what she is already doing but to also get paid really well for it.
Not only that she would be creating a community of loyal subscribers who would happily buy any future projects she creates and of course each new person into her subscriber list would be introduced to her constantly growing suite of projects which she could sell individually.
Now I don't know about you and your personal skills but this model could easily be adapted to hundreds of different skills.
Product creation doesn't need to be hard if you don't want it to be – keep it simple and teach it as if you were just teaching it to a family member which is exactly what your subscribers will become if you run a business like this – they will become your fans, your advocates and they will help you grow your business for you because they love you and what you do.
Try it – you may find you are creating products without even breaking a sweat