Facebook marketers who have been slaving away trying to influence the market and gain some traction are finally catching on and jumping ship…
More on that in a minute …but first let's look at what it takes to be a thought leader in your industry.
Thought leaders are the cutting edge of industry change (regardless of the industry)
So what are they and what makes them a thought leader…
…and most importantly what can you learn from them to grow your business.
So I want to break open a closely held industry secret today about how to become a leader in your field or industry in record time.
Here it is… Drum roll please…
Just say that's what you are!!!
There are truckloads of ‘experts' who are the biggest or the best at something…
…are they really?
Maybe, maybe not.
The sad truth is that most people hearing this don't really question it. Most people being trusting at heart, take this kind of statement at face value…
So when someone's article credits state:
Joe Blog : Australia's foremost internet marketing consultant for small business…
Well on some level people generally accept it as fact.
So if you want to be the world's leading expert on cat training, or office chair repair, or underwater basket weaving then just start telling people (online) that's who you are.
Obviously you want to be able to back it up with some knowledge… but if there are several industry experts in your field and you want to differentiate yourself from them you can use a tagline that that.
Many of the world's thought leaders became so for two reasons.
1 – they said they were a though leader
2 – they went against the common thoughts of the industry.
Of course there are probably many people who could offer opinions that go against the grain but because they are “thought leaders” people tend to sit up and pay attention.
Now I'm telling you all this in relation to the previous email I sent about Google now trying to rank people.
Once you have your author rank linked to your website or blog your main objective should be to get comments, shares and +1's. These are the main mechanisms that Google are using to rank authors.
And the best place to do this is on Google+…
Because Google+ reaches into all aspects of Google's online framework of services. The entire “Social layer” is specifically “tuned' to get people to take one of three actions…
So when you use Google+ to share your article and someone shares it, that tells Google that your article has value…
And since your Google+ author profile is linked to your website and therefore your author rank… well, they all go up in the estimation of Google.
Now there is some thinking online that Google+ is a ‘ghost town' because people are used to Facebook…
But trust me it's not! The culture is very different to Facebook and you just need to know where to look to find the people you are looking for.
There are many hidden features and tools inside of Google+ which have taken us months to really get the hang of… but once mastered can reveal a vibrant, active, niche driven wellspring of people who could be your next customers.
We are just putting the finishing touches on a series of videos and lessons that will show you how to master Google and it's many hidden marketing tools and resources.
But you will be able to master them and start getting results fast. Save yourself the hundreds of painful hours it took us to learn all the tricks that are available.
Seriously as far as using social networks for marketing your business Google+ craps all over facebook.
As anyone who has tried to get traction on facebook for their business will testify, the culture of Facebook is one of low engagement for anything business related and low sharing.
Not to mention that because Facebook is a closed network your pages, posts and engagement has no effect on your website or your ranking in organic search listings.
So what's the point of all of this?
If you want to become a though leader or key influencer in your industry the best place to get the most leverage on your work is to publish in Google+ via your Author ranked profile.
Look out for an important email next week in which all things will be explained and I will help you get started ranking your website faster and ranking yourself as an authority in your niche.
You should be excited !!!
… these developments are literally a game changer for experts and niche marketers around the world and right now is the best time to leap ahead of your competition by leveraging the power of these tools.