Making Money Online Means Doing What The Gurus Do, Not What They Say To Do.

and there's a big difference!

When you start to look at making money online you will encounter hundreds of so called experts telling you how to do it and selling you a product to show you how to do it.

Some will tell you one thing and some will tell you the exact opposite, and it's pretty confusing for you if you are just trying to get started…

So let's create some clarity.

Now it's true that there are hundreds of ways to make money online – those guys aren't lying but there's also one thing that they all have in common…

There's one thing that when you read between the lines shows up again and again – regardless of the strategy they personally use to make money, regardless of who the “Guru” is, there is one things that they all have in common that they do to make money online…

So the point is that you can get lost doing what the guru's are telling you to do or you can start doing what they are actually doing…

So what is this one thing… (I know I'm teasing you)…

It's product creation.

These guys are making information products which they can sell online over and over again.

I wanted to clear this up because I keep getting emails from people asking me where they should start and more importantly where they should start if they want to make big money.

It's one of those questions where people tend to not want to hear the answer – like “is Santa real Mummy? ” or “Do the politicians really have out best interest at heart?”

It tends to ignite people's lack of faith in themselves and they start telling me that they don't know how to do it etc..

Product creation is not hard so let's not make it a bigger drama than it really is…

Step 1: do your research to make sure that you are creating a product that people actually want and will pay money for.

Check whether there are other products in your niche.

Check the Google keyword tool and see how many people are actually looking for information in your niche and check Alexa.com or quantcast.com to find out the demographics of your potential audience. There's no point in selling to people who have no money and won't buy your information.

Step 2: Make a list of the things that you want to teach or create the product around.

Step 3: have you got the expertise to create the product around this subject?

If you have then move on to step 4 – if you haven't then you can do one of two things: find an expert and interview them, or find an expert and outsource the product creation to them.

Step 4: Make a list of the things that you want to cover and either get the information down on paper or use one of those two ways to get the information down in a format you can sell (ebook, manual, audio recordings, video)

Step 5:Once you have the information compiled into some sort of product then you are in the position to start selling it.

As I said information products are generally made up of text, sound (audio recordings) or video.

The other option is that you can sell software. There are many people out there who have had an idea for a piece of software that fills a need out in the marketplace, have found a programmer to make it to their design brief and gone on to make a fortune.

But keep this in mind – especially if you are just starting out…

…Your product doesn't have to be some massive extravaganza. It doesn't need to be bigger that Ben Hur or perfect in every way…

It only need to answer a question, solve a problem or give people the information or skill they are looking for.

I have bought products that have been 3 pages of text and have provided more value, and I've got more benefit from than other products that have been information monsters with audios and videos and workbooks galore…

It all comes down to how well targeted your audience is and how well your information solves a problem for those people.

Obviously there are perfect people out there who have no problems and these guys are obviously not your target market – lucky there's not many of them. Just focus on those people who have a certain problem.

Once you have the information you need to build a website (very easy nowadays) write a sales pitch that will sell people on your product.

And then pay for some traffic from Google… (yes there are many other ways to get traffic and  we'll talk about those on another day.)

The point is that you have ideas, you have information and there are people out there who want, need and will pay for that information.

So go back to step 1, write down a list of ideas and start doing so research to find out where the sweet spot is –  that gap in the market that you can fill.