How Not To Overcomplicate Your Startup Web Business
I have a private coaching client who I meet once a week to advise him with his online business. [for the sake of this email we’ll call him BOB]
It’s only a new client but here’s the thing that I’ve noticed with him and that I notice with many people starting an online business.
Bob is an ‘over-complicator’
It’s not his fault.
If you do this – it’s probably not your fault either.
The problem is that Bob’s been looking for ways to make money online for a couple of years now and in that time he has gotten onto a few people’s lists…
And he’s bought all kinds of plugins and tools which all promise to make him ‘crap-loads’ of money.
The other day he proudly showed me all the various plugins and services and tools he has access to that wants built into his sites.
Then he proceeded to tell me what he wanted to do – his grand plan if you will…
He’s got planned out a central site (hub) and various satellite sites which all cover different subjects and all point back to his main hub.
And they all have to have this really complex set of plugins which will “auto-generate” content from around the web and drive a ton of traffic… and so on…
Finally, after some 45 minutes of listening to this extravaganza I asked him why he wanted to set up his business this way…
I got a blank stare.
Then I asked him why he wanted to set up an online business in the first place to which he answered that he wanted something that would provide him with an income so that he didn’t have to work so hard and he could retire earlier.
Then I broke the news to him…
His plan, this business he was setting up would take him 50 – 60 hours a week to run.
The truth is that Bob is overcomplicating things in a way that is only going to take him further from his goals.
It’s going to add a huge amount of work to his plans and without doubt, unless he is incredibly disciplined for a long time, is going to result in frustration and (probably) failure.
What you have to understand about many of these plugins and tools is that they are simply a means to an end and are often very short lived. People with successful online business, if they use them at all, will use them hard – drive them hard and then drop them as soon as they stop working (which tends to be shortly afterward)
And that’s only the ones that are actually good. Many of them are not (I know because we test a lot of them).
The fact is that Bob is overcomplicating things – it’s as simple as that. If he focused on one site, with good content, an effective ad campaign and a well tested squeezepage he would have a list of fans in no time.
He would be producing unique content that would have more love in it and people would respond to that by sharing his stuff.
That’s where Bob needs to focus and probably where more people who want to start an online ‘information’ type business online.