When it comes to making money online what it basically comes down to is this…
Person A gives Person B money… and Person B gives Person A something of equal or greater value to that money. The trick is for you to be Person B Most of the time.
Creating digital products means that you can give Person A a product or package of information that has huge value to Person A yet once you have created that package of information it no longer costs you to manufacture or deliver that product.
The point of a digital product is that it can be sold over and over again and delivered to your thousands of customers at no further cost to you. Unlike physical products which need to be manufactured and delivered to the customer it make no difference whether you sell 10 or 10 Million units of a digital product manufacturing costs are still Nil.
So how can you create these digital products easily to have such value?
Actually it's much simpler that you might imagine.
eBooks: Obviously you can write your information down and compile it into chunks which are easy for your customer to digest. This can then be sold on Amazon as a self published book or you can sell your eBook on your own website for even more money.
However, let's say your typing skills are a little lacking and your hunt and peck method is going to set the timeframe for your completed book some 3 years away…
You could take a different tack and just “talk your book”, record yourself actually just talking through the information you are wanting to get down.
This actually allows you to create 2 kinds of product now.
1 – you can sell the audio recording directly
2 – you can send that audio recording to a typist who can transcribe it at lightening fast speeds for a few bucks and you can get them to format it in a nice easy to read eBook format for you.
The third option is that you can sell both the transcription and the audio. Or you can sell the eBook and give the audio away as a bonus and adding perceived value to your offer making it more attractive and possibly allowing you to charge a little more.
If you are writing a nonfiction book or a “how-to” then adding a few photos works well. Because of the low resolution of computer screens compared to print books your images don't need to be very high resolution and taking the images with your smart phone is more than enough.
Can you see how each little addition seems to add value to your offer? Adding the audio to your initial eBook ideas increases the perceived value of your offer… so what about adding video?
Again if you are writing a “How-to” kind of product and you want to teach a skill for instance then why not record some video of you actually demonstrating the skill. If a picture can convey a 1000 words then video can do even more.
Your average Smartphone's video recording function is more than enough to record a video of you demonstrating your information and as long as you're not embarrassingly camera shy you can even get your face on camera talking about what you are trying to teach your customers. This will allow them to connect with you in a personal way… if you ever meet these people in the street you will find that they relate to you like they know you and you are an old friend.
When you add video to your product offering you create even more perceived value and this can allow your package to seem overwhelmingly good (even though it's basically the same information repeated in different formats).
It's your choice then how you package up your offer: it can be a…
1 eBook with free audio and videos
2 a video package with bonus audio and eBook
3 an audio training with instruction book and a video bonus
Remember if you use the technology to your advantage then you can literally create a product in a few hours which you can sell again and again online for years to come…
You spend a couple of days to do the work and it can turn into a income stream that makes you money day in day out, month in month out…
From an investment point of view you can see how that is time very well spent.